Autoclenz rebrand, remodel and revitalise

Leading supplier of vehicle preparation services Autoclenz has announced big changes to the company and its services for 2013.

A management buyout, company restructure and complete rebrand have been the "first steps in the business transformation.

Autoclenz has been servicing businesses right across the automotive sector since 1969, but is no longer the car valeting company it started out as. The valeting industry is a challenging sector that relies heavily on smooth and efficient operations, and needs large companies like Autoclenz with plenty of experience and man power to deliver the service the customer needs. To learn more about what customers need from vehicle preparation service providers, in 2011 Autoclenz commissioned an independent research company to interview customers about their requirements as well as their perception of Autoclenz and its competitors.

CEO of Autoclenz, Grahame Rummery, said: The survey results told us that were the best in our field, which we were delighted to learn. I believe it's down to the fact that we don't focus on quantity of sales, but the quality of the service and the longevity of relationships with our customers. Which is why we're keen to keep adapting with the market and meet our customers ever changing needs. Being number one means were leaders not followers, and when you're a leader you have to set the standard high for all those that follow to try and attain. We want to ensure our customers receive the highest quality service possible, not once or twice, but every time.'

As a direct result of the customer feedback, Autoclenz has recently remodelled its range and quality of its service offering. Autoclenz's new flexible package includes not only Valeting, but Cosmetic Repairs, Delivery & Collection, Premises Cleaning and Imaging to name but a few.

The new clean and fresh rebrand which has just been launched marks the changes that have been implemented within the company. The rebrand is about telling our customers that weve listened to and understood their requests, and we now stand proud as the service provider that caters for all their wants and needs, said Rummery.

Registered address: Autoclenz Limited, Stanhope Road, Swadlincote DE11 9BE
Reg No. 00956430.